Boxrun was born in January 2016. An urban urgent messaging startup focused on serving SMEs and individuals.

After a year of work and after getting some investment we decided to launch our MVP to the market to validate the idea. After 6 months offering services to companies and individuals we decided to stop the service to analyze the results and try to get more investment. Despite having obtained positive results our traction did not become sufficient and we did not get investment to continue with the project.

My main tasks were the design of the product and the creation and development of the brand image.

I wish I had at that time the knowledge I have now about user experience. We did not carry out a complete Design Thinking process to develop our product, we lacked to empathize, prototype and test more deeply, but at that time we did not have time (or so we thought, big mistake ...).

We managed to market a functional product, both on the web and in the browser. Learning throughout the entire process was a constant. At the business level we spend hours analyzing our numbers and making expense projections in Excel. We design response mails, several versions of the pitch, brochures for commercials, corporate material. And from an operational point of view we face the management of the delivery team and the control of operations and services.

Despite the business failure of the project, on a personal level I consider it a success. It opened the doors to the startup world, and made me see that my next destination as a professional was going through the UX / UI design.